Active Management of Third Stage of Labour (AMTSL)
WHO and UNFPA recommend the following oxytocin protocol:
Preferred: Oxytocin 10 IU IM immediately after birth of baby
If oxytocin unavailable: Misoprostol 600 mcg orally
Key steps in AMTSL:
1. Administer uterotonic within 1 min of birth
2. Controlled cord traction (Brandt-Andrews)
3. Uterine massage after placenta delivery
This reduces PPH risk by 60% compared to expectant management.